What is a keyword?
The words that are used to search for any information on the internet are called keywords. Whenever we search for any information on the internet, we do a search using keywords such as-
Best Samsung Smart Phone, Best Smart Phone Under 15000, Best Laptop, What is Keyword, Biryani Recipe, etc.
All these are called keywords.
So, we can say that, Keywords are words or phrases that are used to describe the content of a web page or blog post. They are important for search engine optimization (SEO) because they help search engines understand what the content is about and match it with relevant search queries.
Types of Keywords:
➤ Fresh or Trending Keywords:
Fresh keywords are those that are searched extensively for a short period of time. Keywords related to trending topics fall under the category of fresh keywords. Fresh keywords are not searched for a long time, they are searched for only a specific time period.
➤ Evergreen Keywords:
An evergreen keyword is a keyword that remain popular over a long period of time, rather than being a short-lived trend. These keywords are generally associated with topics that are consistently in demand, such as health, finance, education, and technology.
For example, “how to lose weight” or “how to write a resume” or “how to earn money online” or “Best Jobs in India” are evergreen keywords that are always relevant and continue to be searched for by users over time. Unlike fresh keywords, evergreen keywords have a consistent search volume and can generate traffic to a website or blog for an extended period.
➤ Area targeting keywords:
Area targeting keywords are such keywords that are used to target specific geographical locations or areas. These keywords are used in digital marketing campaigns to attract visitors or customers from a particular region or area.
For example, if a business wants to target customers in a specific city or region, they can use area targeting keywords that include the name of the city or region, such as “Delhi Metro Root”, “Jobs in Delhi”, “SSC course in Mumbai”, “Digital Marketing course in Delhi”, “best pizza delivery in New York City” or “plumber in Los Angeles”. By using area targeting keywords, businesses can increase their visibility in local search results and attract potential customers who are searching for products or services in their area.
➤ Product targeting keywords:
Product targeting keywords are such keywords that are used to target specific products or services. These keywords are used in digital marketing campaigns to attract potential customers who are searching for specific products or services.
For example, if a business sells cameras, they can use product targeting keywords such as “best DSLR camera”, “mirrorless camera reviews”, or “buy Nikon camera online”.
By using product targeting keywords, businesses can increase their visibility in search results and attract potential customers who are searching for the products or services they offer. Additionally, using product targeting keywords can help businesses reach a more targeted audience, resulting in more qualified leads and potentially higher conversion rates.
What is Keyword Research?
Keyword research is the process of identifying and analyzing search terms and phrases that people use to find information or products online. This research is typically conducted by digital marketers, content creators, and website owners who want to optimize their online presence for search engines.
You may also like: Free Keyword Planner tools
The goal of keyword research is to understand how people search for information, what they are searching for, and how often they search for it. This information is then used to create content or advertising campaigns that are targeted to specific keywords, making it easier for users to find what they are looking for. The process of keyword research involves using various tools and techniques to identify high-volume, relevant, and low-competition keywords that can be used to optimize content, improve search rankings, and attract more visitors to a website. The ultimate goal of keyword research is to attract targeted traffic to a website, increase visibility and awareness, and drive conversions or sales.
Types of Keywords in terms of Search Volume:
Keywords can be classified into three types based on search volume:
➤ Short-tail Keywords:
These are broad and generic keywords that are composed of one or two words. They usually have high search volume and competition, making it difficult to rank for them. Examples include “shoes,” “laptops,” or “cars.”
➤ Long-tail Keywords:
These are more specific and targeted keywords that are composed of three or more words. They usually have lower search volume but less competition than short-tail keywords. Examples include “best running shoes for women,” “cheap laptops under $500,” or “electric cars for sale near me.”
➤ Mid-tail Keywords:
These are keywords that fall in between short-tail and long-tail keywords in terms of length and specificity. They usually have moderate search volume and competition. Examples include “best gaming laptops,” “comfortable work shoes for men,” or “hybrid cars.”
Each type of keyword has its own advantages and disadvantages, and the choice of keywords to use in a digital marketing campaign depends on the goals of the campaign, the target audience, and the available resources.
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